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Are You Sick and Tired of Being on the New Patient Roller Coaster Month After Month?
Are You Wasting Time With Technical Headaches…
While Savvy Chiropractors Take Over Your Town?
Chiropractic marketing has not changed, marketing is all about communication and always has been. But there are 3 market forces that have changed the way we do market our chiropractic practices and they help explain why our services are important, now.
- The first of these forces is the economy. It has changed drastically over the last 5-7 years. Reimbursements for doctors are down, spending thousands a month to be the first chiropractor listed in the phone book doesn’t work, the days of $100 adjustments are pretty much a thing of the past. Fortunately there are new ways to get in front of a large number of potential patients. One of the big changes that has taken place is that people are searching the internet to get information before making decisions. Think about it, do you search the internet for reviews and more information before you make an important purchase? I know I do.
- The second trend that is changing how chiropractic marketing is done is the way people are interacting socially, with the tidal wave advances of social media, from Facebook to Twitter, to YouTube, people are spending hours a day interacting and networking online. This is directly affecting the way business is done. No one, from major corporations to local brick and mortar businesses can ignore this trend without suffering.
- Lastly, technology itself is changing rapidly. It’s hard to believe that YouTube didn’t exist 7 years ago, and Facebook opened to the public less then 6 years ago. Now these, along with Twitter and sites like LinkedIn, are sites that you must have a business presence on if you want to take advantage of the old marketing adage “go where the hungry crowds are.”
Internet marketing alone will rarely get you the practice of your dreams. True, it is a great source for new patient leads, but for most practices it will be one of your sources of patient leads, “a pole or two in the water” to quote an old fishing analogy. Unlike our competitors, Bloczone Marketing realizes this. That is why we have teamed up with traditional marketing gurus, Ed Petty and David Michel. They have all the goods from promotional pieces, in-house and external advertising, to how to plan and execute your marketing.
Now, because of our city exclusive and our guarantee policy we want to make sure we have a good fit, there is a real possibility that we might not be right for each other. But, then if it does work out and we can accept you as a client, this will be fun and very rewarding for all of us.
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Dr. Jamie Phillips
Dr. Jamie Phillips
is both a chiropractor and internet marketer. Her experience and expertise in both areas makes her an integral partner in Bloczone Marketing, a cutting edge internet marketing company specializing in helping chiropractors develop an internet marketing strategy to create a steady flow of new patients from the internet.
Four years ago she hired one of the best internet marketers in the world, Ed Dale, to help with developing the components of the comprehensive internet marketing strategy she has created for local businesses. Her passion is to help her colleagues, and Chiropractic Masters focuses solely on chiropractors.
Though the vast majority of chiropractors that Dr. Phillips works with all achieved 1st page rankings in the search engines, often in the number 1 spot in a relatively short time, being high in the search engines while very important is just one of the vital aspects of her comprehensive strategy.
Nick Phillips
Nick Phillips
has worked in the film industry in Los Angeles for seven years.
He holds a Bachelor of Arts Degree from Michigan State University.
He is the go to guy for Social Media, digital content, and Video Marketing, for Bloczone Marketing.
From his office in sunny Southern California, Nick’s total focus is on creating content that converts.
With his strong background in web development and digital media, he strives to be on top of this constantly changing industry. In his spare time he likes to enjoy the outdoors and spend quality time with his friends and family.
David, Phyllis and Ed
Petty, Michel & Associates
began in 1988 in Milwaukee, Wisconsin. Their objective was to help chiropractors develop their businesses through individual consulting and coaching.
While most marketing and management support services were through seminars, PM&A was born to full the niche that seminars missed, mainly, the customized implementation of effective procedures. This was done primarily through “house calls”, or on site visits.
Every week they are somewhere in doctors offices across the country. They work with the staff, the doctors, and sometimes even the community, vendors, and insurance companies.
In 1991, they began an allied company called Chiro-Health Management Services, Inc. This company opened or purchased chiropractic offices throughout Wisconsin. To date, it has opened or acquired 25 offices.
The company was founded by David Michel who lives in Sheboygan Wisconsin and Ed Petty who lives in Whitefish Bay, WI. Both David and Ed are actively involved in their families and their local communities.