Marketing Materials

Patients coming to your office in the morning.

This division of our PM&A Library covers all aspects of chiropractic practice marketing. It is divided into different sections, starting with internal activities and moving out towards external. (Think “inside –> out.”) (There are two levels of access. Depending on the program you are on, you may be able to see one or two levels.)

Click links below to get access

1. Motivation. It all starts here. Ideas and strategies to keep you and your team fired up.

• Library
• Tent Posters

2. Extraordinary Service. Internal promotional actions to WOW! patients.

• Library

3. Patient Education. Converting your patients into loyal “lifers”.

• Library

4. Referral Generation. Procedures on generating internal referrals.

• Library

5. Retention, Recall, and Reactivation. Internal procedures to keep your patients coming back again and again and again.

• Library

6. Special Promotions. Special internal and external promotions you do now and then, such as a Kid’s Day.

• Library

7. Community Education. Consistent external program to position your office as an authority. Educational marketing communications.

• Library

8. Advertising (Internet, etc.). Direct response ads, telemarketing, coupons, mail, yellow pages, signage, Internet, etc.

• Library

9. Business and Community Services. Alliances with attorneys, other doctors, dentists, businesses, etc.

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10. Health Screenings. Get more people under your care! Special procedures, articles, forms, and checklists are included in this section to help you conduct professional, caring, and successful health care screenings.

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11. Public Relations. Activities designed to create goodwill, such as good publicity.

• Library