Marketing Management

MMTP – Session One and Two Topic Outline Marketing Manager Training Program -Session One and Two Outline.

Why Your Marketing is Not Effective Surprisingly, these barriers and booby traps are not usually discussed or recognized as the cause of marketing failures. But they are very common.

Marketing Manager System Basics The Practice Marketing Manager System works. This article outlines its 5 basic ingredients.

Marketing Manager Job Description This is it Team. What you have been waiting for. Finally, a job description for the Might Marketing Manager.

Past Success Marketing – list This is a worksheet to write down marketing procedures and activities that worked for you in the past.

Special Marketing Promo-list This is a worksheet to write down special marketing events and promotions you do or want to do during the entire year. These require scheduling.

Recurring Marketing Procedures-list This is a worksheet to write down marketing procedures that are routine and do not need to be schedule. They are part of daily and weekly office procedures.

New Patient Log & Checklist The New Patient Log helps you keep track of your new and returning (reactivating) patients. It also can act as a checklist for you to use in your daily or weekly staff meetings to make sure the initial intake actions were done on each patient.

New Patient Log – version 2 Another version of the New patient Log.  Can be fully customized for your own office.

Motivation Checklist This is a list of marketing procedures relating to the motivation of the doctors and staff in the office.  There can be many more and these are just samples. You can make your own list. The important thing is that you should be aware of your own level of motivation and work to improve it. Once you do this, you can help improve the motivation level of your teammates. But start with yourself first.

Community Outreach Calendar-Special Projects Schedule and track all the external events of your office.  Include goals  and details to track your progress of these events.

Monthly Marketing Reports: An essential ingredient to effective marketing is a regular system of reviewing the effectiveness of past marketing and planning for upcoming marketing. To help to ensure that this is ocurring, we have found it helpful to have the person responsible for coordinating your marketing to turn in some kid of a monthly marketing report.  Below is an explanation with a couple of different samples.

The Monthly Marketing Report – How and why this simple tool can help increase your practice volume.

Sample Marketing Report (pdf)(doc) A monthly game plan and checklist for the Marketing Manager.

Sample Marketing Report (doc) Customize monthly report.

Sample Community Service Report  This customizable monthly report is particularly suited for the person who does your screenings, community workshops, etc.

PLANNERS: Planning your marketing events is crucial to having a steady flow of new patients.  Listed below are Marketing planners by the month, three month, six month and twelve month increment.  Start today to fill them in and watch your numbers grow.

012.00-The Marketing Planner

012.1 One Month Planner-Sample

012.10 One Month Planner

012.20 How to Use the 3 Month Planner

012.21 3 Month Planner – Sample

012.22 3 Month Planner

012.22 3 Month Planner-1

012.3 Six Month Planner

012.31 Twelve Month Planner

Budgeting for your marketing events is an important part of  planning your marketing activities.  Here is a sample budget form and a blank budget form for your use.  Also included in this section is a purchase order requisition for expenses that should be used for each marketing event.

Marketing budget planner-6month-example

Marketing budget planner-6month- blank

Purchase Order Requisition Form

Staff Proposals A simple procedure to follow when a staff member sees the need in their department for a item to be purchased or implemented.

Clients can download the documents below: ...