Schedule evaluations on slow days. Since most chiropractors schedule adjustments every other day for individual patients, Tuesdays and Thursdays are typically “slower” days. Try booking all diagnostic testing, new patient exams as well as reevals on these “slow” days.

Offer free “lunch and learn” classes. During lunch hour(s) on say Mondays and Wednesdays, offer a free one-hour nutrition class. On Fridays, offer a “how to cook healthy” course.

Evening workshops. On Monday evenings provide workshops on different conditions that you treat. On Wednesday evenings offer posture classes; on Thursday evenings, schedule low back exercise classes.

Friday evenings devote to relaxation and meditation techniques.

On Saturday mornings host community meetings in your center. Invite your community’s small business association, city council, Lions Club and other types of community organizations to use your facilities. Basically, by accommodating these functions, your clinic becomes a diversified wellness center offering a wide variety of services to the public. Even though not all attendees will actually become patients, all participants will know about the center and its location and services — a great community partnership that you offer.

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Without proper training it is difficult to perform any job well. An employee who is unable to to do a task correctly may become frustrated. This can lead to conflict amongst employees, and problems between employees and their managers. Employers who invest in training reap the benefits of a higher quality of work. It shows employees their boss cares about the kind of work they receive.

Employees often seek new jobs if they sense their current employer is unwilling to train them adequately. For businesses this means a higher turnover rate, which can prove to be quite costly. When new employees are hired to replace those that left, it usually means a drop in productivity. These new employees must have time to adjust to the new job. Management must also spend time making sure these new hires have the basic information required to perform tasks. The cycle continues unless employers step up and give their employees the training they require.

With staff training, employee retention is enhanced. However it can’t just be any old training that makes staff members wonder why they have to sit through a lecture that has no relevance to their jobs.

Staff training has to concentrate on offering the tools and the knowledge that employees must have to do their jobs. It has to be relevant in that it promotes chiropractic work as a benefit, fosters the way employees relate to patients, teaches them how to communicate as well as how to use technology, invites creative thinking, and helps potential managers to develop their talents.

That may appear to be an ambitious agenda, but employee retention will be facilitated by a well designed training program that tackles the actual issues employees will face daily. That is because staff members who have been well trained feel as if they are part of the team because they know they are valued.

Developing a Team Attitude: Employees who don’t feel that they own a piece of their workplace are usually dissatisfied and never feel like they’re part of the team. That means they don’t work as hard as they could and eventually will leave for a job in another setting.

The best staff training develops competence, confidence, and a sense of being part of a team that matters. That means a staff that knows what it is doing and is satisfied with the work it does. Those who have this kind of satisfaction won’t want to move to another company.

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So, when you pick your topic it is important to think about keywords associated with your topic. Let’s use the example of Carpal Tunnel. If you are writing an article about carpal tunnel then it is obvious that that will be one of your keywords. Another keyword that will be essential and needs to be in the article is the term chiropractic, or chiropractic treatment or something to do with chiropractic or chiropractor.  If it fits into your post it would be even better to mention “yourtown” chiropractic or chiropractor.

Once you have written the article and sprinkled it with the appropriate keywords, you can try your hand at creating links to associated content. Links are very important but that is a whole topic in and of itself. So stay tuned for a lesson on linking in the near future.

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Once you’ve verified your Google Local Business listing, you can enhance the Place Page for your clinic by adding photos, videos, coupons, and even real-time updates like weekly specials all on your Place Page. Verifying your Google Local Business listing gives you the opportunity to share even more information about your clinic with Google.

Each Google Local Business listing is a chunk of information that Google acquires from sources such as the Yellow Pages, and other third-party providers. To verify the accuracy of your submitted information, Google will ask you to enter a PIN, sent beforehand to either your business address or your business phone number.

You can add other information to your Google Local Business listing as well — like a description of your clinic and practice, photos, reviews, or hours of operation.

When creating your Google Local Business profile, make sure that your browser is Chrome, Firefox, or Safari to ensure that it publishes properly. It’s also ideal to read Google Places’ quality guidelines to make sure that your Google Local Business listing will be approved to appear on Google.

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One of the first steps to making sure it gets done is to plan it out. And for that a chiropractic marketing calendar is essential! And today my recommendation on calendars is the web based Google calendar. It is accessible from any computer and on most phones. You can set up alerts and deadlines. It is a fantastic tool and the best part is, it is Free! No excuses now, just start planning.

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Now, there are numerous courses that cost hundreds of dollars to show you how to get “likes” on your page. Some tell you to buy them. Some set up schemes. Others want you to run sweepstakes. And then there is always promoting your page and buying Facebook ads. All of these cost money beyond the initial cost of the course. Beware of any ad that says make money on Facebook for “free,” haha .

A great way to get a bit of leverage with no actual cost, is to look for sites like the Chamber of Commerce, the local farmers market, as well as larger well known businesses and restaurants. Start “liking” pages and commenting positively on these pages. Some will see your comment and check out your page. Some will even “like” you back.

Make a plan to spend about 15 minutes a day looking for places that are local and have a business that doesn’t conflict with yours. And soon you will be surprised at the amount of traffic you generate to your page.

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Now, here is a solution. It is called the “preponderance of evidence” and what that means to you is, that if  there is a lot of information out there and the vast majority is positive, the folks looking to see if they want to become a patient of yours are likely to believe 30 people that say good things about you as opposed to the 1 person that didn’t have a good experience.

If the searcher looks you up and sees 1 or 2 reviews and one of them is bad, it is more likely they will move on to the next chiropractor in the directory.

There are many ways to accumulate good reviews. You can always request that your patients go out and do reviews for you on the different review sites. You might also want to check out our chiropractic reputation building service or another service that will help you. With the right service you will actually see those reviews disappear so to speak. Whether you do it manually or have a service to help you, this is one area that can no longer be overlooked!

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There are two types of videos, the first is a slide type video, which is just a video of pics with music and text slides. These can be images of your office, the doctor adjusting a patient, the doctor giving a report of findings or showing x-rays, the friendly staff, or the doctor interacting with a child. This is a great type of video if you are very uncomfortable in front of a camera.

Another type of welcome video you can create for your website is one with you in front of the camera giving a tour of the website. Perhaps pointing out your optin box to sign up for your newsletter, or you could point upward to the navigation bar and have them check out your patient testimonials tab.

The most important thing to do in either type of video is to end the video with a call to action. Tell them about a special offer you are having or whatever action you want them to take. It can be as simple as call our office today!

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You can make these bar codes for any page on the web. For your own site, for your Google Places page, for your Facebook page, or any other web page you want.

To create a QR code just type QR code generator into the Google search bar and you will be taken to a list of sites that will generate a barcode picture for free. Once it is created, which takes all of 5 seconds, you can download it and start using it.

Some of the great ways to use your new bar code are on your business cards, on your letterhead, in your print ads and newsletters,  and even on your website if you want it to take folks to another page on the internet. The list of possibilities is endless.

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This is super important but let’s face it a bit of a hassle after a long day of work. There are two reasons it is a good idea to call new chiropractic patients after their first adjustment. The first is that sometimes patients will experience some pain or strange symptoms after their first adjustment and by calling them you can handle their concerns, let them know it will be alright, so to speak.

The second reason that calling that first evening is so important is that it builds rapport with the patient. Doctor patient relationships are after all, about communication and trust. This is a trust building procedure.

So even though it takes a bit of effort in the evening after a day of patient interactions. Go the extra steps, call the new patients. And guess what? You will feel better too!

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