Now, here is a solution. It is called the “preponderance of evidence” and what that means to you is, that if  there is a lot of information out there and the vast majority is positive, the folks looking to see if they want to become a patient of yours are likely to believe 30 people that say good things about you as opposed to the 1 person that didn’t have a good experience.

If the searcher looks you up and sees 1 or 2 reviews and one of them is bad, it is more likely they will move on to the next chiropractor in the directory.

There are many ways to accumulate good reviews. You can always request that your patients go out and do reviews for you on the different review sites. You might also want to check out our chiropractic reputation building service or another service that will help you. With the right service you will actually see those reviews disappear so to speak. Whether you do it manually or have a service to help you, this is one area that can no longer be overlooked!

There are two types of videos, the first is a slide type video, which is just a video of pics with music and text slides. These can be images of your office, the doctor adjusting a patient, the doctor giving a report of findings or showing x-rays, the friendly staff, or the doctor interacting with a child. This is a great type of video if you are very uncomfortable in front of a camera.

Another type of welcome video you can create for your website is one with you in front of the camera giving a tour of the website. Perhaps pointing out your optin box to sign up for your newsletter, or you could point upward to the navigation bar and have them check out your patient testimonials tab.

The most important thing to do in either type of video is to end the video with a call to action. Tell them about a special offer you are having or whatever action you want them to take. It can be as simple as call our office today!

You can make these bar codes for any page on the web. For your own site, for your Google Places page, for your Facebook page, or any other web page you want.

To create a QR code just type QR code generator into the Google search bar and you will be taken to a list of sites that will generate a barcode picture for free. Once it is created, which takes all of 5 seconds, you can download it and start using it.

Some of the great ways to use your new bar code are on your business cards, on your letterhead, in your print ads and newsletters,  and even on your website if you want it to take folks to another page on the internet. The list of possibilities is endless.

This is super important but let’s face it a bit of a hassle after a long day of work. There are two reasons it is a good idea to call new chiropractic patients after their first adjustment. The first is that sometimes patients will experience some pain or strange symptoms after their first adjustment and by calling them you can handle their concerns, let them know it will be alright, so to speak.

The second reason that calling that first evening is so important is that it builds rapport with the patient. Doctor patient relationships are after all, about communication and trust. This is a trust building procedure.

So even though it takes a bit of effort in the evening after a day of patient interactions. Go the extra steps, call the new patients. And guess what? You will feel better too!

There are numerous strategies about how to accumulate social proof for your practice. Today I want to go over one of the easiest ways to acquire it. It is the simple testimonial on your own website.

You can simply ask a patient to write a short review for you, you can even have a fill in the box type of form. Make sure they sign it and give authorization to use their comment. Next just add it to your website or collect several and send them to your webmaster and have them insert them.

Then when perspective patients are searching the internet and come upon your website, they will see all of the good things real people are saying about you! There you have it, social proof that you are a chiropractor that gets people better.

For more helpful chiropractic marketing tips check us out.

There is a title box, a description box a category dropdown, a tags area and a map. These are all important elements so take the time to fill them out. One of the main mistakes I see local businesses making when trying to optimize their video (filling out the boxes right) is either not putting in a link to their website or imputing incorrectly.

In the description area, along with describing what your video is about it is a fantastic opportunity to to guide watchers to your website to get more information about you. Now, here is the mistake. When you want to create a link (a word or phrase that will take you to another website if it is clicked on) back to your own website you must include the whole web address. Which means that you must use the http:// in front of the www.yoursite.com.

If you don’t include the http:// the link won’t be created. Someone can still get to your website without it but they will have to manually type in your web address or copy and paste it into the address bar at the top of their page.

If you do add the http:// it will magically get underlined and highlighted.  So your link should look something like this: http://www.chiropracticmarketing.com (remember to use your own site )

It is so simple and it goes like this. When the phone rings and a new patient is on the line to book an appointment for an examination or consultation, the front desk chiropractic assistant, or who ever answers the phone in your office, simply asks if this appointment is “only for you or the whole family.”

Is will be a bit strange for the person on the other end of the receiver, but it is a perfect lead in to being able to mention that you have a family practice. And you can even do a bit of education right there on the spot!

To make your offer more enticing, perhaps you could offer a special discount for additional family members.

It has been shown that 37% of individuals will have a positive response to an additional offer, especially if it is discounted. Give it a try today!

If you are a busy doctor, then it is imperative that you delegate this task to a marketing staff member. Perhaps your chiropractic marketing manager. If you are a member of our program you are aware that we train your staff for you with webinars and course trainings.

You need to have a list of the major review sites and check it weekly to see if anyone has reviewed your office. This is important because you need to be able to monitor your reputation. These are also the sites that you will be sending your patients to so they can do reviews for you.

The bottom line is that reputation management is all about preponderance of  proof. This means that you need a lot more good reviews then bad ones.  If you have two reviews and one of them is bad, well that is a fifty percent negative review rate. On the other hand, if you have 60 reviews and one is negative, that’s not so bad, even good. It looks more real then having all five star reviews! So get your patients to go online and give you good reviews.

Next between the picture uploads, put in a couple of text boxes. To do this just drag the box with the T on it into your display. Add a line or two of text that goes with the pictures and you are done with that step.

Lastly, choose some of the free music that comes with the program and you are finished. Hit the submit button and after a few minutes of rendering you have yourself a very professional looking video.

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