Our Chiropractic Marketing tip today is all about Google Places. To create your Google Local Business listing, visit Google Places and sign in with your Google account. If you don’t have a Google account, create one.
Once you’ve verified your Google Local Business listing, you can enhance the Place Page for your clinic by adding photos, videos, coupons, and even real-time updates like weekly specials all on your Place Page. Verifying your Google Local Business listing gives you the opportunity to share even more information about your clinic with Google.
Each Google Local Business listing is a chunk of information that Google acquires from sources such as the Yellow Pages, and other third-party providers. To verify the accuracy of your submitted information, Google will ask you to enter a PIN, sent beforehand to either your business address or your business phone number.
You can add other information to your Google Local Business listing as well — like a description of your clinic and practice, photos, reviews, or hours of operation.
When creating your Google Local Business profile, make sure that your browser is Chrome, Firefox, or Safari to ensure that it publishes properly. It’s also ideal to read Google Places’ quality guidelines to make sure that your Google Local Business listing will be approved to appear on Google.