Thursday, 15 March 2012 09:05 Dr. Jamie Phillips 0

Chiropractic Marketing Tip #47: Doing a Blog Post Correctly

Today’s Chiropractic marketing tip is about how to do a blog post correctly. When you are writing a blog post it is essential that you think about the actual content you want your audience to read and also about what you want the search engines to find. You of course, want to make your blog post readable and interesting to humans, but if you want more readers then you have to help your site to rank in Google, Bing, and Yahoo.

So, when you pick your topic it is important to think about keywords associated with your topic. Let’s use the example of Carpal Tunnel. If you are writing an article about carpal tunnel then it is obvious that that will be one of your keywords. Another keyword that will be essential and needs to be in the article is the term chiropractic, or chiropractic treatment or something to do with chiropractic or chiropractor. If it fits into your post it would be even better to mention “yourtown” chiropractic or chiropractor.

Once you have written the article and sprinkled it with the appropriate keywords, you can try your hand at creating links to associated content. Links are very important but that is a whole topic in and of itself. So stay tuned for a lesson on linking in the near future.

Chiropractic Marketing by Bloczone
8515 Fletcher Rd Grand Blanc, MI, 48439 USA
info@bloczone.net • 805-284-0811

Technorati Tags: how to do a blog post, linking

Friday, 09 March 2012 14:06 Dr. Jamie Phillips 0

Chiropractic Marketing Tip # 36: Listing Your Clinic on Google

Our Chiropractic Marketing tip today is all about Google Places. To create your Google Local Business listing, visit Google Places and sign in with your Google account. If you don’t have a Google account, create one.

Once you’ve verified your Google Local Business listing, you can enhance the Place Page for your clinic by adding photos, videos, coupons, and even real-time updates like weekly specials all on your Place Page. Verifying your Google Local Business listing gives you the opportunity to share even more information about your clinic with Google.

Each Google Local Business listing is a chunk of information that Google acquires from sources such as the Yellow Pages, and other third-party providers. To verify the accuracy of your submitted information, Google will ask you to enter a PIN, sent beforehand to either your business address or your business phone number.

You can add other information to your Google Local Business listing as well — like a description of your clinic and practice, photos, reviews, or hours of operation.

When creating your Google Local Business profile, make sure that your browser is Chrome, Firefox, or Safari to ensure that it publishes properly. It’s also ideal to read Google Places’ quality guidelines to make sure that your Google Local Business listing will be approved to appear on Google.

Technorati Tags: chiropractic marketing tip, Google places

Saturday, 25 February 2012 10:56 Dr. Jamie Phillips 0

Chiropractic Marketing Tip #28: Using a Marketing Calendar

This week’s Chiropractic Marketing tip is all about how to make sure your marketing endeavors don’t fail. You may not know the reason that most marketing fails, but I am here to tell you that it fails because it doesn’t get done. While you may have great marketing ideas for your chiropractic practice, if there is no follow through then guess what? That’s right it fails, every time.

One of the first steps to making sure it gets done is to plan it out. And for that a chiropractic marketing calendar is essential! And today my recommendation on calendars is the web based Google calendar. It is accessible from any computer and on most phones. You can set up alerts and deadlines. It is a fantastic tool and the best part is, it is Free! No excuses now, just start planning.

Technorati Tags: chirorpactic marketig planning, Google calendar

Monday, 20 February 2012 17:11 Dr. Jamie Phillips 0

Chiropractic Marketing Tip #18: “Liking Local Pages”

Today we are back with a great Chiropractic marketing tip, “liking local pages.” What are the Facebook pages that get the most following in your town? Who has the most likes? These are questions you need to know the answer to if you want to grow the number of likes on your Facebook page.

Now, there are numerous courses that cost hundreds of dollars to show you how to get “likes” on your page. Some tell you to buy them. Some set up schemes. Others want you to run sweepstakes. And then there is always promoting your page and buying Facebook ads. All of these cost money beyond the initial cost of the course. Beware of any ad that says make money on Facebook for “free,” haha .

A great way to get a bit of leverage with no actual cost, is to look for sites like the Chamber of Commerce, the local farmers market, as well as larger well known businesses and restaurants. Start “liking” pages and commenting positively on these pages. Some will see your comment and check out your page. Some will even “like” you back.

Make a plan to spend about 15 minutes a day looking for places that are local and have a business that doesn’t conflict with yours. And soon you will be surprised at the amount of traffic you generate to your page.

Technorati Tags: chiropractic marketing strategy, chiropractic tips, facebook likes

Tuesday, 13 December 2011 12:43 Dr. Jamie Phillips 0

Chiropractic Marketing Idea #92

The Chiropractic marketing idea of the day, is what to put into the welcome video on your website. This video will be on the front page of your site and it has been shown that a video on the front page can be an asset.

There are two types of videos, the first is a slide type video, which is just a video of pics with music and text slides. These can be images of your office, the doctor adjusting a patient, the doctor giving a report of findings or showing x-rays, the friendly staff, or the doctor interacting with a child. This is a great type of video if you are very uncomfortable in front of a camera.

Another type of welcome video you can create for your website is one with you in front of the camera giving a tour of the website. Perhaps pointing out your optin box to sign up for your newsletter, or you could point upward to the navigation bar and have them check out your patient testimonials tab.

The most important thing to do in either type of video is to end the video with a call to action. Tell them about a special offer you are having or whatever action you want them to take. It can be as simple as call our office today!

Technorati Tags: chiropractic marketing ideas

805-284-0811

Category: chiropractic marketing ideas

Chiropractic Marketing Tip #47: Doing a Blog Post Correctly

Chiropractic Marketing Tip # 36: Listing Your Clinic on Google

Chiropractic Marketing Tip #28: Using a Marketing Calendar

Chiropractic Marketing Tip #18: “Liking Local Pages”

Chiropractic Marketing Idea #92

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