How important is search engine optimization in this age of social media and video? Well, very important, in fact, a chiropractor’s social strategy must be linked with their SEO strategy as these two areas are becoming more and more inextricably linked. We here at Chiropractic Masters consider social media a key component of a successful SEO strategy. Let’s face it, 90% of all traffic on the internet still comes from search engines, but as engines provide more social data in their results, chiropractors must understand how these worlds are related and take the appropriate steps to help their practices thrive.
Creating content either via blogs or through a website is a vital part of SEO. Using a blog or website to become an authority on chiropractic topics is essential for long term passive link building. The more high quality content a chiropractor can create to help perspective patients find his or her website, the better chance another chiropractor or health professional will stumble upon it and link back to that chiropractor’s website.
Creating great websites and building links are still at the core of SEO, but it is important to create video and social strategies given how the search engines have changed. Search engines will continue to experiment with social media to customize results for users based on their social network as well as incorporate “real time” data via Twitter and other micro-blogging services. It is very important for businesses to stay on top of these changes in order to take advantage of any new opportunities.
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