social media is the “hottest” buzz word on the Internet today. For those of you who would like to delve into Social Media marketing, but aren’t really sure what all the buzz is about, let’s talk a little about the “Who, What, When, Where, and How” of social media and you, that’s “Who.”
Social media marketing is probably very much like, and totally unlike, any marketing strategy you’ve considered. In the “very much like” category, you wouldn’t try any kind of marketing plan without taking the time to understand what you’re doing and what you want to get from it. What are your goals? Once you know what you want, it’ll be easier for you to use social media to your best advantage.
When you are ready to begin your social effort, but before you start, you will need to make sure that you “own your name” on all the social media outlets, which is to say, make sure your name or the name of your clinic is available so that you can use the exact same name on all of the social channels you want to use. There is a free service to help you with your search when you’re ready. That who is knowem.com. This free service will check where your name is and/or if it’s available or not on a large number of social media sites.
When you have all your social media accounts “secured,” the next step is to choose where you want to be active. Starting with only a few social media sites is best because you have a clinic to run and patients to see, and you won’t want to get caught up in too many social media sites. So, how do you choose the best sites for you? The big ones (where most of the action is) are facebook, twitter, linkedin, and Youtube.
What successful social media activity will do for you is build a real presence in your community. What you don’t want to do is “sell” on your social media sites, that means don’t sell your chiropractic services, don’t sell products, don’t sell anything! The purpose of social media is to go out and network with the community. Sure, let them know what you do, but do it by becoming a participant. Social media works the same way as social networking offline. People on social media sites don’t want to be sold to, plain and simply. It might be helpful to think of social media sites like a neighborhood backyard barbecue. People are standing around chatting about who they are and what they do, and then someone asks you what you do. Or, you start the conversation by (just) saying, “Hi, I’m Dr. ____. With social media marketing, the same dynamics apply. Social media sites should be handled the same way you’d “work” offline networking opportunities to promote yourself, i.e., answer questions and concerns that let people know who you are and gets them interested in the who that’s you!
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