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Tuesday, 17 January 2012 12:23 admin 0

Chiropractic Marketing Tip #7: Don’t Defend Poor Reviews!

Today we have a great chiropractic marketing tip. Don’t waste your time defending your clinic when you receive a poor review. That is right, it is a waste of time and more often then not, the situation escalates and now there is a back and forth between reviewer and reviewed that is not only non-productive but actually looks terrible. The more space that is taken up by a comment, especially a bad comment the less space there is left for other comments. And searchers love reading about drama.

Now, here is a solution. It is called the “preponderance of evidence” and what that means to you is, that if  there is a lot of information out there and the vast majority is positive, the folks looking to see if they want to become a patient of yours are likely to believe 30 people that say good things about you as opposed to the 1 person that didn’t have a good experience.

If the searcher looks you up and sees 1 or 2 reviews and one of them is bad, it is more likely they will move on to the next chiropractor in the directory.

There are many ways to accumulate good reviews. You can always request that your patients go out and do reviews for you on the different review sites. You might also want to check out our chiropractic reputation building service or another service that will help you. With the right service you will actually see those reviews disappear so to speak. Whether you do it manually or have a service to help you, this is one area that can no longer be overlooked!

Tuesday, 13 December 2011 12:43 admin 0

Chiropractic Marketing Idea #92

The Chiropractic marketing idea of the day, is what to put into the welcome video on your website. This video will be on the front page of your site and it has been shown that a video on the front page can be an asset.

There are two types of videos, the first is a slide type video, which is just a video of pics with music and text slides. These can be images of your office, the doctor adjusting a patient, the doctor giving a report of findings or showing x-rays, the friendly staff, or the doctor interacting with a child. This is a great type of video if you are very uncomfortable in front of a camera.

Another type of welcome video you can create for your website is one with you in front of the camera giving a tour of the website. Perhaps pointing out your optin box to sign up for your newsletter, or you could point upward to the navigation bar and have them check out your patient testimonials tab.

The most important thing to do in either type of video is to end the video with a call to action. Tell them about a special offer you are having or whatever action you want them to take. It can be as simple as call our office today!

Monday, 12 December 2011 13:51 admin 0

Chiropractic Marketing Idea #87

Well, I have a cool chiropractic marketing idea for you today! It’s called a QR code and perhaps you’ve been seeing them around in stores, on websites, and local businesses. A QR code is a little square bar code.  And when you take a picture of the code on a smart phone it will give you a link to a webpage that you can then click on and be taken to that address.

You can make these bar codes for any page on the web. For your own site, for your Google Places page, for your Facebook page, or any other web page you want.

To create a QR code just type QR code generator into the Google search bar and you will be taken to a list of sites that will generate a barcode picture for free. Once it is created, which takes all of 5 seconds, you can download it and start using it.

Some of the great ways to use your new bar code are on your business cards, on your letterhead, in your print ads and newsletters,  and even on your website if you want it to take folks to another page on the internet. The list of possibilities is endless.

 

Friday, 09 December 2011 10:12 admin 0

Chiropractic Marketing Tip #73

Today’s Chiropractic Marketing tip is an old school idea that perhaps some of you chiropractors out there have forgotten about and some of the younger doctors out there might not know about. It is about making an evening call to patients that have just experienced their first adjustment that day.

This is super important but let’s face it a bit of a hassle after a long day of work. There are two reasons it is a good idea to call new chiropractic patients after their first adjustment. The first is that sometimes patients will experience some pain or strange symptoms after their first adjustment and by calling them you can handle their concerns, let them know it will be alright, so to speak.

The second reason that calling that first evening is so important is that it builds rapport with the patient. Doctor patient relationships are after all, about communication and trust. This is a trust building procedure.

So even though it takes a bit of effort in the evening after a day of patient interactions. Go the extra steps, call the new patients. And guess what? You will feel better too!

Tuesday, 06 December 2011 09:16 admin 0

Chiropractic Marketing Tip #67

Hi gang, today’s chiropractic marketing tip is all about social proof. Social proof is a term that has become popular as of late and it refers to kind of proof that is given by people socially. This could be on review sites like Yelp, Yahoo and Google. It can also given on social media sites such as Facebook and Twitter. Social cometary on your chiropractic practice can show up in all kinds of places.

There are numerous strategies about how to accumulate social proof for your practice. Today I want to go over one of the easiest ways to acquire it. It is the simple testimonial on your own website.

You can simply ask a patient to write a short review for you, you can even have a fill in the box type of form. Make sure they sign it and give authorization to use their comment. Next just add it to your website or collect several and send them to your webmaster and have them insert them.

Then when perspective patients are searching the internet and come upon your website, they will see all of the good things real people are saying about you! There you have it, social proof that you are a chiropractor that gets people better.

For more helpful chiropractic marketing tips check us out.

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